{"product_id":"substantia-pre-shampoo-density-treatment","title":"SUBSTANTIA - Hair Density Treatment","description":"\u003cp class=\"PDq2pG_selectionAnchorContainer\" data-end=\"224\" data-start=\"192\"\u003e\u003cstrong data-end=\"1431\" data-start=\"1399\"\u003eOfficial Launch: August 2026\u003c\/strong\u003e\u003cbr data-end=\"1434\" data-start=\"1431\"\u003e\u003cem data-end=\"1562\" data-start=\"1436\"\u003eSUBSTANTIA is currently being submitted for international beauty awards and will be available following its official launch.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp data-end=\"342\" data-start=\"226\"\u003e \u003c\/p\u003e\n\u003ch1\u003e\u003cspan\u003eSUBSTANTIA Density Treatment\u003c\/span\u003e\u003c\/h1\u003e\n\u003ch3\u003e\u003cspan\u003ePre-Shampoo Treatment for Fine, Thinning \u0026amp; Mature Hair\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003e125 mL\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eYour hair changes. Your care should too.\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003eAs hair changes over time, it often becomes finer, more fragile and loses some of its natural body and resilience. While many products focus on dryness or damage, comparatively few are developed specifically for mature hair and scalp.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eSUBSTANTIA was created for those changes.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eDeveloped specifically for fine, thinning and mature hair, this lightweight pre-shampoo treatment prepares the hair before cleansing—when it is most vulnerable to friction and breakage. By conditioning before shampooing rather than after, it supports softer, smoother and more manageable hair while helping restore body, natural movement and the feeling of more substantial hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eFormulated with Tasmanian Kelp Cellular Extract, Amaranth Biopeptides and carefully selected botanical ingredients, every ingredient has earned its place in the formulation.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eDesigned for weekly use, or as needed, it complements your existing haircare routine with a more considered approach to caring for hair as it changes over time.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch2 data-start=\"2358\" data-end=\"2374\" class=\"PDq2pG_selectionAnchorContainer\"\u003e\n\u003cstrong data-start=\"2358\" data-end=\"2374\"\u003eThe Benefits\u003c\/strong\u003e\u003cspan aria-hidden=\"true\" class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003cp data-start=\"2376\" data-end=\"2421\"\u003e• Helps hair feel fuller and more substantial\u003c\/p\u003e\n\u003cp data-start=\"2423\" data-end=\"2467\"\u003e• Supports softness, strength and resilience\u003c\/p\u003e\n\u003cp data-start=\"2469\" data-end=\"2507\"\u003e• Helps reduce friction during washing\u003c\/p\u003e\n\u003cp data-start=\"2509\" data-end=\"2552\"\u003e• Enhances natural body, movement and shine\u003c\/p\u003e\n\u003cp data-start=\"2554\" data-end=\"2610\"\u003e• Lightweight conditioning without heaviness or build-up\u003c\/p\u003e\n\u003cp data-start=\"2612\" data-end=\"2651\"\u003e• Designed for weekly use, or as needed\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch2\u003e\u003cspan\u003eSelected Ingredients\u003c\/span\u003e\u003c\/h2\u003e\n\u003ch3 data-section-id=\"1e27v93\" data-start=\"495\" data-end=\"530\" class=\"PDq2pG_selectionAnchorContainer\"\u003eTasmanian Kelp Cellular Extract\u003cspan aria-hidden=\"true\" class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h3\u003e\n\u003cp data-start=\"532\" data-end=\"774\"\u003eSustainably harvested under licence from the west coast of Tasmania, this marine botanical was selected to support healthy-looking hair while reflecting our commitment to traceable, responsibly sourced Tasmanian ingredients.\u003c\/p\u003e\n\u003ch3 data-section-id=\"v1e804\" data-start=\"776\" data-end=\"800\"\u003eAmaranth Biopeptides\u003c\/h3\u003e\n\u003cp data-start=\"802\" data-end=\"919\"\u003ePlant-derived proteins selected to support softness, resilience and the appearance of fuller, healthier-looking hair.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1n4ygdg\" data-start=\"921\" data-end=\"955\"\u003eBotanical Conditioning Complex\u003c\/h3\u003e\n\u003cp data-start=\"957\" data-end=\"1128\"\u003eA blend of Green Tea Extract, Rice \u0026amp; Pea Protein Peptides and Panthenol selected to support smoothness, manageability, shine and overall hair condition.\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch2\u003e\u003cspan\u003eHow to Use\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eApply to damp hair before shampooing.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eDistribute evenly through the mid-lengths and ends.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eLeave for 10-15 minutes.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eRinse thoroughly before shampooing as usual.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eUse weekly, or as needed.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eCondition if required.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch2\u003e\u003cspan\u003eWho It's For\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eSUBSTANTIA has been developed for:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\u003cspan\u003eFine hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eThinning hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eMature hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eHair lacking body, softness or resilience\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eAnyone seeking lightweight conditioning without heaviness\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cspan\u003eMay Not Be Suitable For\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThose with very coarse, highly textured or extremely dry hair may prefer a richer conditioning treatment.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch2\u003e\u003cspan\u003eFormulated With Purpose\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eAt LUMINUS, we believe exceptional haircare doesn't need to be complicated.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eEvery ingredient has earned its place in the formulation, selected for its performance, compatibility and contribution to the finished product.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eSUBSTANTIA combines botanical oils, plant proteins and marine ingredients in a lightweight formulation developed specifically for hair that is changing over time. The result is softer, stronger, more manageable hair with improved body and natural movement—without unnecessary complexity.\u003c\/p\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\u003cspan\u003eSilicone free\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eEssential oil free\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eNo synthetic fragrance\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eLightweight, residue-free finish\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003ePreserved with a COSMOS and ECOCERT approved preservative system\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch2\u003e\u003cspan\u003eIngredients\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eAqua, Undecane (and) Tridecane, Cetearyl Alcohol, Glyceryl Stearate, Sodium Stearoyl Lactylate, Crambe Abyssinica (Abyssinian) Seed Oil, Polyglyceryl-2 Sesquiolate, Brassica Oleracea Italica (Broccoli) Seed Oil, Hydrolyzed Rice Protein, Brassicyl Isoleucinate Esylate, Brassica Alcohol, Hydrolyzed Amaranth Protein, Amaranthus Caudatus (Amaranth) Seed Oil, Tocopherol (Vitamin E), Sorbitan Caprylate (and) Propanediol (and) Benzoic Acid, Panthenol (Pro-Vitamin B5), Cetyl Alcohol, Centella Asiatica (Gotu Kola) Leaf Extract, Durvillaea Potatorum (Tasmanian Kelp) Extract, Arginine, Camellia Sinensis (Green Tea) Leaf Extract, Citric Acid.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eYour hair changes. Your care should too.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePurposefully formulated in Tasmania\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cblockquote data-start=\"4085\" data-end=\"4131\"\u003e\u003c\/blockquote\u003e\n\u003cblockquote data-start=\"4133\" data-end=\"4186\"\u003e\n\u003cp data-start=\"4135\" data-end=\"4186\"\u003e \u003c\/p\u003e\n\u003c\/blockquote\u003e","brand":"Luminus Body and Bath","offers":[{"title":"Default Title","offer_id":47287141597414,"sku":null,"price":76.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0650\/1521\/8406\/files\/SUBSTANTIA2.png?v=1784002672","url":"https:\/\/luminusbodyandbath.com.au\/products\/substantia-pre-shampoo-density-treatment","provider":"Luminus Body and Bath","version":"1.0","type":"link"}