DEFINE

For wavy, curly and textured hair seeking softness and natural definition.

Softness + Definition

100g | Waterless

Build your routine

Follow with a Conditioner Bar or finish with a Hair Treatment Oil.

About

A pH-balanced, soap-free shampoo bar for wavy, curly and textured hair that needs gentle cleansing while supporting softness, manageability and natural definition.

Its rich, creamy lather gently cleanses without leaving hair feeling stripped or heavy. Waves and curls feel softer, smoother and easier to manage, with natural texture left looking more defined and polished.

The formulation combines botanical oils, plant-derived ingredients and proteins selected to support the feel and appearance of textured hair while maintaining its natural movement.

At the heart of the formulation is Abyssinian Seed Oil, LUMINUS's signature botanical, chosen for its lightweight conditioning properties and ability to support softness, smoothness and natural shine.

Define is particularly suited to hair that is prone to dryness or frizz and benefits from a gentler, more conditioning approach to cleansing.

The Composition

A considered combination of botanical oils, plant-derived ingredients and conditioning components, formulated to support softness, manageability and natural definition.

Abyssinian Seed Oil is our signature LUMINUS botanical, selected for its lightweight conditioning properties and ability to support softness and natural shine.

Every ingredient earns its place.

All claims relate to hair appearance, feel and manageability.

Scent

A calming blend of lavender and petitgrain, with soft herbaceous and fresh citrus notes.

How to Use

Wet hair thoroughly and glide the bar directly over the scalp, or lather between your hands. Massage gently into the roots before working the lather through the lengths. Rinse well.

Follow with your preferred LUMINUS Conditioner Bar if desired.

Allow the bar to dry completely between uses to maximise its lifespan.

Full Ingredients (INCI)

Sodium Cocoyl Isethionate, Sodium Lauryl Sulfoacetate, Cocamidopropyl Betaine, Althaea Officinalis (Marshmallow) Root Powder**, Crambe Abyssinica (Abyssinian) Seed Oil, Astrocaryum Murumuru Seed Butter, Adansonia Digitata (Baobab) Seed Oil**, Brassica Oleracea Italica (Broccoli) Seed Oil, Oryza Sativa (Rice) Peptide, Linum Usitatissimum (Flaxseed) Powder Extract**, Candelilla Cera, Citric Acid, Tocopherol (Vitamin E), Phenoxyethanol, Ethylhexylglycerin (Preservative), Cetearyl Alcohol, Lavandula Angustifolia (Lavender) Oil, Citrus Aurantium Amara (Petitgrain) Leaf/Twig Oil.

** denotes organic

Naturally occurring allergens: Linalool, Limonene

Thoughtfully formulated for wavy, curly and textured hair

Soap Free · pH Balanced · Colour Safe
Vegan · Plastic Free · Crafted in Tasmania