South — Care · Refresh

For everyday beard care without the weight.

30 mL / 1 fl oz

A lightweight, lightly fragranced beard oil for men who want their beard to feel soft, conditioned and well cared for — without a heavy or greasy finish.

South is designed for everyday grooming, helping to soften facial hair, improve manageability and support the skin beneath the beard. It absorbs cleanly, leaving the beard smooth and softly conditioned with a natural, healthy lustre and a subtle, modern scent.

Ideal for everyday grooming, or anyone who prefers a lighter oil.

Hero Ingredients

Jojoba · Meadowfoam

Jojoba provides skin-first nourishment with a clean, non-greasy finish, while Meadowfoam offers lightweight slip and softness without weighing the beard down.

Together, they create a refined base that conditions both beard and skin, making South comfortable enough for everyday use.

Aromatic Profile

A quiet, modern blend of fresh citrus, soft green florals and dry mineral woods.

Clean, subtle and close to the skin, South is fragranced for everyday grooming rather than designed to overpower. A considered LUMINUS scent that feels fresh, refined and effortless.

Formulation Highlights

South combines lightweight botanical oils selected for their ability to soften, condition and provide slip without leaving the beard feeling coated or heavy.

A naturally derived plant-based emollient helps give the oil its clean, lightweight feel, while Bisabolol supports skin comfort beneath the beard.

The result is uncomplicated daily care for beard and skin — soft, conditioned and comfortable, without unnecessary weight.

How to Use

Apply 2–4 drops into palms and rub hands together. Work through the beard, then gently massage any remaining oil into the skin beneath.

Build the amount gradually according to beard length, density and dryness.

Use daily or as needed.

Patch test before use. Discontinue if irritation occurs.

Storage

Store below 25°C in a cool, dry place away from direct sunlight. Keep bottle tightly closed when not in use.

Ingredients

Simmondsia Chinensis (Jojoba) Seed Oil**, Crambe Abyssinica (Abyssinian) Seed Oil, Limnanthes Alba (Meadowfoam) Seed Oil, Undecane (and) Tridecane, Brassica Oleracea Italica (Broccoli) Seed Oil, Prunus Domestica (Plum) Kernel Oil, Jojoba Esters, Tocopherol (Vitamin E), Bergamot FCF, Bisabolol, Cedarwood Atlas, Violet Leaf Absolute, Vetiver, Jasmine Sambac.

**denotes organic

**Undecane/Tridecane is a naturally derived, plant-based emollient.

Thoughtfully crafted for modern grooming

Vegan · Plastic Free · Crafted in Tasmania